SOLUTIONS · PRICING & COMMERCIAL EXCELLENCE
Where is your margin actually disappearing?
68% of B2B margin leakage happens between list price and invoice. We rebuild your price waterfall, quantify where it’s leaking, and deploy governance that stops it at the source — typically recovering 2–5 points of gross margin in Year 1.
2–5 pts
Gross margin recovered in Year 1
68%
Of margin leaks in the price waterfall
11.9×
Average Year-1 ROI
Deal Analytics
Our Deal Analytics solution transforms B2B sales and pricing strategy with AI-powered insights into deal structures, discount patterns, and margin optimization opportunities.
15–30% reduction
in off-policy discounts observed in Q1
Value-Based Pricing Optimization
We use advanced analytics to align product and service pricing with customer-perceived value, competitive positioning, and willingness-to-pay signals.
3–8% price uplift
typical on reconfigured bundles
Commercial Terms Optimization
We analyze contract structures, payment terms, SLAs, and performance metrics to identify opportunities that improve deal structures while managing risk.
90+ day DPO improvement
possible from term optimization
Channel Partner Effectiveness
We help B2B companies optimize distribution networks, incentive structures, and partner support programs using AI-driven partner analytics.
20%+ revenue uplift
from partner segmentation
FEATURED CASE STUDY · FMCG · EU
Trade promo ROI rebuilt — 4 points of margin recovered
A €280M industrial distributor operating across twelve European countries had what its CEO called “a margin problem he could not point at.” Gross margin had drifted down 0.4 points per quarter for five quarters straight. The drift was small enough that no individual quarter’s decline triggered an alarm. Cumulatively it represented €4M of annualised margin loss with another €4M of trajectory if nothing changed.
Ready to see where your margin is disappearing?
Our 30-minute pricing diagnostic quantifies your top-3 margin leakage sources and the 90-day path to fix them.